Hey, I'm Joel, the founder.
"Instead of trying to do everything, why not focus only on what I was actually good at?"
Joel Julkunen
Founder, JMJGrowth
From 2023 to 2025, I was deep into eCommerce - testing products, building stores, and running Meta ads myself. At first, the ads worked.
Click-through rates were strong, traffic was coming in, and products were getting attention. Some stores had thousands of visitors.
But there was one problem: The stores didn't convert.
I realized something important during that time… I was good at running Meta ads and generating traffic, but building and managing full eCommerce stores wasn't where my strength was.
So in August 2025, I made a decision: Instead of trying to do everything, why not focus only on what I was actually good at? That's where the idea for the agency started.
The goal was simple: Help businesses get real attention, real traffic, and real customers through high-performance Meta advertising.
Since then, the focus has been on paid ads, creative strategy, performance testing, and helping brands scale with campaigns built around results.
And now we are here